Harley Davidson Quit India
Harley Davidson leaving India.
Harley davidson quit india. The withdrawal is part of an overhaul that Harley-Davidson. Harley-Davidson is shutting down its sales and manufacturing operations in India as part of its strategy to reduce costs and refocus its efforts on more profitable markets. Reuters While the report indicates that the company will restructure its operations in the country it is unlikely that it will quit the market completely.
PUBLISHED ON SEP 25 2020 0205 AM IST. India is right now Worlds biggest motorbike market. Harley-Davidson has decided to call it quits in India owing to low demand of its bikes.
The point to note is that 95 of Indians cannot afford Harley-Davidson bikes and this was the single most important reason behind the failures of Harley-Davidson and success of Royal Enfield. The move is part of the Milwaukee-based companys Rewire strategy announced earlier this year that involves scaling back and streamlining operations. No other brand competes with Harley Davidson in the luxury cruiser bike segment.
The American company which primarily produces large-capacity cruisers recently announced its exit from India citing consistently low levels of demand for its bikes which made it unviable for Harley to continue running its manufacturing and assembly operations in Bawal Haryana. After a long ride Harley-Davidson is leaving India The closure has dealt a blow to Indias ambitions to lure manufacturers a campaign. Harley Davidson is leaving India at a time when the auto industry is seeing a low with a depressed market and consumer demand.
24 Harley-Davidson said that it had decided to shut down its only factory in India due to low sales volumes. Major blow to local manufacturing September 25 2020 October 19 2020 5 min read Mainak Das Making the speculation true the American cult bike manufacturer Harley-Davidson has announced that it will shut down manufacturing operations in India as the bikemakers sales remain week and outlook stands shaky. Harley Davidsons decision to exit India came as a bolt out of the blue for both customers and dealers.
The company entered the Indian market in 2010. Harley-Davidson reported losses of 96 million between April 2020 to June 2020. Still the government charges an additional 31 tax on two-wheelers one of the highest in the world.