Harley Davidson India Marketing Strategy

The target market for Harley Davidson in India is males in the age group of 20-45.

Harley davidson india marketing strategy. Data collected from the publicly available documents related Harley Davidson. Harley targets those customers who are Born to ride. Zeitz has said the rewire would be followed in 2021 by a new strategic plan The Hardwire designed to build the Harley brand.

In 2010 Harley-Davidson enters into Indian motorcycle market and in 10 years Harley managed to sold 25000 units only. The companys stock has fallen more than 37 year-to-date. This study elaborates and evaluates the strategy of Harley Davidson USA to expand its market to India.

CONCLUSION Harley- Davidson has to adopt Indian culture or at least try to understand its customers psyche. Harley-Davidson India is a wholly owned subsidiary of Harley-Davidson Inc and commenced operations in August 2009. The marketing mix 4Ps.

As per the announcement this exit is part of a global restructuring strategy. Harley-Davidson setup its India operations in 2009 and inaugurated its first dealership in 2010. Harley Davidson is using differentiated targeting strategy for Indian market.

Data collected from the publicly available documents related Harley Davidson. The four Ps of Harley Davidson marketing strategy. Depending on whether new CEO Jochen Zeitzs priority is sales or preserving the brand will decide on its fate.

Earlier Harley-Davidson bikes were restrained from entering India due to stringent emission norms and high import duties. 1Deciding Whether to Go Abroad Factors that draw companies into the international arena Some international markets present better profit opportunities than domestic market Firm needs larger customer base to achieve economies of scale Firm wants to reduce dependence on any one market Firm counterattacks global competitors in home markets Customers going abroad. Harley has always positioned itself as a quintessence of freedom and individualism It gives its owners a blank canvas to explore who they are.